Native advertising is a rapidly evolving area, one where law and regulation have yet to establish clear rules of the road. Word-of-mouth marketing is the oldest and most valuable way of convincing people to buy a product or service. By having an influencer create native content with your brand’s message, you can build equity with potential customers more quickly. For instance, pairing with an influencer who has a dense following in a particular geographic location and a high concentration of millennial followers could make a campaign more focused and budget sensitive. Pairing up with a fashion influencer will not only bring you marketing, but professionally produced photos that you can repurpose.
The KPIs for such a program might include influencer solicitations responded to, quantity and sentiment of influencer mentions of the brand, the social shares, engagement and links to brand content from influencers, the percent of referred traffic from influencers that turns into leads and sales, the percent of news media mentions, citations and links, the percent of referred traffic from news media that turns into leads and sales.
It can be hard to hand the steering wheel over to an influencer and put faith in his or her ability to articulate messages authentically, with meaning, and without hesitation. According to Technorati’s 2013 Digital Influence Report , 65 percent of brands have incorporated influencers into their marketing strategies to help execute broader marketing visions. Data from Augure shows that 76 percent of brands use influencer strategies to impact product launch, 57 percent for help amplifying custom content, and 50 percent with webinar promotion.
Investing in a content marketing strategy will not just increase your page rank on Google but it will also help you bring in more inbounds. Over the past year, the expression influencer marketing” has exploded in popularity and many marketing communications professionals are continuing to see influencers in the light of celebrity endorsements”. Then think about the themes that will drive asking and answering those questions through influencer marketing case studies (http://furcrowhop.tumblr.com) content.
Often, online coaching products and e-courses include online forums, which gives you another way to connect with that influencer. Influencer marketing works best when you’re giving before getting, delivering value before expecting anything in return. They had no idea that I – and I’ll call myself the influencer here – needed a lot more information than their customer in order to truly understand their market value against their competitors of which I did have all the information. In order to be able to be the influencer and write about it or talk to their customers on their behalf. An influencer is anyone that talks about your company or products and is not on your payroll.